Elizabeth Cole LLC Design Décor & Furniture in Houston established a designer showroom in 2009 to provide quality products to the interior design trade. Our 20,000+ square foot space, located on Hempstead Road at West 610 Loop houses favorite and varied furniture product lines, as well as an extensive selection of exceptional accessories, art, and floral products that are available to-the-trade only.

Why We’re Different

Our atmosphere is different. Elizabeth Cole presents an environment of creativity and uniqueness catering to the distinct challenges interior designers encounter in their daily business activities. In today’s marketplace interior designers are continually searching for something, an edge, a distinction that creates a demand for their services. With that in mind Elizabeth Cole offers more than furniture, art, accessories, and rugs.

Our solutions are different. Whether you need assistance from our experienced and talented design staff, or you have a project that leasing rather than purchasing furniture is a better option, or you need a venue to host your clients or association for a special event, Elizabeth Cole thrives on creating opportunities and relationships that are mutually beneficial.

Our pricing is different. We are competitive. Retail stores, online marketplaces, and even competitive to-the-trade showrooms often tout a certain price point that, upon more detailed information, does not include receiving and handling, assembly, inbound freight, short-term storage, in-store design consultation, and more.

Our customer service is different. Any good business advertises their excellent customer service. The way we’re different is should a challenge arise, should a mistake occur, should your project be escalated or delayed, Elizabeth Cole will exhibit genuine care and resolution through the expedient manner in which any issue is acknowledged and managed.

Experience The Difference

Interior designers are invited to come by at your convenience or make an appointment to register and browse our showroom. As a one-stop shopping venue, make sure you check out our other resources – EC Home Décor & Furniture Outlet and Alexandra’s Custom Drapery.

What Others Are Saying

Where do I begin? Elizabeth Cole is an amazing company. Their attention to detail for deliveries, as well as input for selections for design projects is remarkable. I am always impressed with their ever-changing vignettes, as well as their new products and seminars. I have been a dedicated client of theirs for years.

Melissa Snow Melissa Snow Designs

I have worked with Elizabeth Cole Design for many years and have always found them to have integrity with how they do business. I also appreciate how supportive they are of the interior design trade. I am proud to have them as part of my design team and look forward to working with them for many more years!

Sherry Millien Terravista Interior Design Group 
I’ve been working with Elizabeth Cole since they opened their doors in 2009. They are my go-to showroom for all of my projects, large and small.  All the staff are so kind and helpful and they can always accommodate my design needs.
Neal LeBouef L Design Group

We have been working with the team at Elizabeth Cole since their inception in 2009. Their managing director, Johnna Schmitz, is extremely professional and a dream to work with. We enjoy collaborating on our projects when we are looking for something unique in their beautiful showroom which features the latest in accessories, art, and furnishings. Their to-the-trade showroom is always current, the displays are creative and inspiring, and their buyer, Ruben Freeman, has exquisite taste and keeps the showroom fresh. The team will help expand your ideas to a level that exceeds expectations. I would recommend them highly as a source for all your design furnishing, accessories and art needs.

Mickey Bufalini Principal, Collaborative Design Group

Elizabeth Cole is a delightful place to shop for unique furniture and accessories. They showcase many different styles and price points in a convenient showroom that is full, but not overwhelming. I like taking clients with me as well. They are always enchanted by the many charming vignettes and the variety of design options. We seldom leave Elizabeth Cole empty-handed!

Pamela O’Brien Principal Designer, Pamela Hope Designs

Our Team

​Johnna Cole Schmitz

​Johnna Cole Schmitz

Johnna began her career in the furniture business in 1998 for a large, high-end retail furniture store in Austin, Texas. Her responsibilities there included operations and training of employees.  Later in 2003, Johnna served as Vice-President of a Houston showroom that specialized in model merchandising, as well as catering to interior designers.  These many years in the business positioned Johnna to pursue her dream of creating and opening a showroom to the trade. In early 2009, she partnered with Trish McCall and Julie Purkey and together they opened Elizabeth Cole, LLC on May 4, 2009.  Joanna has led by example in her exemplary customer care.  She is solutions oriented and assures Elizabeth Cole client's needs are exceeded.

​Ruben Freeman

​Ruben Freeman

Ruben has over eighteen years in the retail and wholesale furniture and design industries. Throughout his career, Ruben has earned the respect and admiration of the design community as a result of his unique talents and capabilities in providing customers with creative resources through the extraordinary vignettes he presents.  The Elizabeth Cole showroom is reflective of Ruben's ability to showcase the latest trends in the furniture and accessories marketplace.